Join the Mum's Family
We’re so happy you’re interested
in becoming a Mum’s retailer.
Already part of our family?
Join the Mum's Family
We’re so happy you’re interested
in becoming a Mum’s retailer.
Already part of our family?
To get started, please fill out the form below.
We’ll gently check that we can open a new account in your area and that it doesn’t conflict with an existing Mum’s retailer.
You can see our current reseller list here: HERE
Please take a look and check if there is already a Mum’s store nearby.
If your concept is different or you’re located far from an existing retailer, just tell us. We’re always happy to discuss.
What happens after applying?
Once we confirm your location, we’ll collect the details needed to register you in our system.
After that, you’ll receive your login details to our wholesale website.
Order terms
Minimum first order: 500 € (excl. VAT)
Minimum quantity: 2 pieces per product
About pre-orders
We work closely with our artisan workshops and produce thoughtfully.
Never in a rush.
New collections are available for pre-order several months in advance, both online and at trade fairs.
Pre-orders close 2–3 months before delivery.
This gives our artisans the time they need to carefully craft your pieces.
Pre-orders are important.
Without them, we cannot guarantee full availability once the collection launches.
We always prioritize existing retailers first. New retailers are integrated as soon as possible after that.
We believe in long-term partnerships, fair production and joyful design.
If this sounds like your kind of story, we’d love to hear from you.























